Swee Lee Presents: 2026 Fender Custom Shop Roadshow

Celebrate the art of elite guitar luthiery at the 2026 Fender Custom Shop Roadshow with an exclusive event at Swee Lee Clarke Quay in Singapore.

Be among the first to explore a handpicked lineup of Fender Custom Shop instruments up close, featuring world-class Masterbuilt and Team Built guitars crafted with unmatched attention to detail. The Fender team will be on hand to share the rich history behind the iconic brand, detail the rigorous wood selection and hand-winding techniques used in their custom builds, and discuss the latest advancements in their renowned aging processes.

Admission is free, but RSVP is required to attend. Attendees will have the opportunity to test-drive these extraordinary instruments, ask questions directly to the experts, and connect with fellow gearheads throughout the evening. Additionally, exclusive, limited-edition Fender door gifts will be distributed to attendees on a first-come, first-served basis.

Attendees can also enjoy exclusive in-store promotions from 7th to 20th September 2026. Custom Shop Teambuilt guitar purchases ($5,000–$9,999 SGD) include a free Blues Junior amplifier (worth up to $1,549 SGD), while Masterbuilt purchases ($10,000–$14,999 SGD) receive a free Tone Master Deluxe Reverb or Princeton amp (worth up to $1,799 SGD). Higher-tier Masterbuilt purchases ($15,000 SGD+) come with a complimentary Tone Master Pro Multi-Effects Pedal (worth $2,699 SGD), and selected core American-made Fender models enjoy a 5% discount.

Come experience the peak of Fender craftsmanship firsthand, and join us for an evening dedicated to incredible instruments, expert insight, and fine community as we celebrate the Fender Custom Shop Roadshow.