South London post-punks Shame have shared a video for “Nigel Hitter,” the new single from their second album Drunk Tank Pink.
The clip, directed by Maxim Kelly, makes unnerving use of deepfake technology. Babies, depicted in archival footage shot in old research centers on child development, lip-sync to “Nigel Hitter” while the band appear as chin-stroking scientists.
Shame frontman Charlie Steen has described “Nigel Hitter,” which came to life as the band readjusted to a normal routine after tour, as “one of the vital organs of Drunk Tank Pink.”
“Focused on daily routine, repetition, and how extraordinary any ordinary task seemed to me after coming home from touring. A world of percussion and joy lies within,” he added.
Drunk Tank Pink, the follow-up to Shame’s 2018 debut Songs of Praise is out January 15. Watch the video for “Nigel Hitter” here: