Imagine Dragons unveil Victorian-inspired visual for “Natural”

Nothing “Natural” about this.

Imagine Dragons have gone for creepy, gothic aesthetics in their music video for “Natural.” And fair warning: You might want to keep the lights on tonight.

The clip opens in a sprawling Southern mansion. In an empty room, frontman Dan Reynolds sits regally on chair as if ready to shout a command. And he’s dressed the part—ruffled shirt, fitted trousers and a coat—as he delivers the song’s opening lines with fire and fury. “Will you hold the line? / When every one of them is giving up or giving in, tell me.”

But things only get more sinister from then on. Twisted visuals of creepy dolls, maggots and masked children start flashing. Oh, not to mention there’s also a dark, long-limbed figure that lurks around the mansion (is that you Slenderman?).


It’s a killer visual for a killer song. Watch “Natural” below:

Don't miss