The Weeknd drops animated, action-packed video for “Snowchild”

From his critically acclaimed album, ‘After Hours.’

The Weeknd—aka Abel Tesfaye—has released an animated video for his song, “Snowchild.”

The visual, which features anime-style art, was produced by D’ART Shtajio, the first ever Black-owned animation studio in Japan.

The action-packed video opens with Tesfaye wandering down a snowy alley in Toronto at night. He joins a sex worker in a hotel, but once they’re in the bedroom, the Canadian singer is magically transported to Hollywood where trouble ensues.


He is then left to fend for himself against black panthers and other enemies with glowing blades in the shape of a cross—a reference to his video for 2016 single “Starboy.” But by the end, Tesfaye successfully escapes from being held hostage and burns all his remaining cash, alluding to a sense of liberation from materialism.

“Snowchild” is featured on The Weeknd’s fourth studio album, After Hours, which dropped earlier this year. It also included the song “Blinding Lights,” “Heartless,” “Until I Bleed Out” and the title track. A deluxe version of After Hours was also released, with three additional bonus tracks.

Watch the video for “Snowchild” below:


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