Jorja Smith’s latest video for “By Any Means” is a celebration of the beauty and diversity in the Black community in the UK.
Directed by Otis Dominique and Ellington Hammond, the clip shares intimate and gorgeous portraits of different Black families living in Britain. Smith also appears in the video, performing the song against a teal backdrop. “I can see your face, see the light in your eyes,” she sings. “I can see the change, feel the heat of the fire / If you can feel the pain, then you know you’re alive.”
“Saying this project was close to our hearts is an understatement,” Dominique wrote on Instagram. “One of the most powerful songs I’ve ever heard and made by/with some of the most beautiful people I’ve met. Never put more emotion and passion into a film in my life and the love felt on set was out of this world man!”
Smith released “By Any Means” on July 30 as part of Roc Nation’s new artist-led initiative, Reprise. The musical project aims to bring awareness to social issues and bolster the efforts of organizations that support victims of hate crimes, police brutality and other civil rights violations.
Prior to this, Smith released a cover of St Germain’s “Rose Rouge” for Blue Note Records’ forthcoming compilation, Blue Note Re:imagined.
Check out the video for “By Any Means” below: