BJ the Chicago Kid wants to unify “The People” with new single

In partnership with the Chicago civil rights exhibit ‘The March.’

BJ the Chicago Kid has delivered an inspirational new song, “The People.”

On the jazzy track, the 35-year-old singer lays down soulful vocals about staying strong in times of hardship. “We need to understand the strength and love us / With our head up, chest out, standing tall / And to be free like we want to be / Say we got to stop hatred from within, y’all,” he croons.

The song was released in partnership with TIME magazine’s new exhibit, The March, which opened in Chicago last month. The exhibit uses virtual reality technology to bring the historic 1963 civil rights March on Washington and Dr Martin Luther King Jr’s “I Have A Dream” speech to life.

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Listen to “The People” below:

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