Troye Sivan’s sophomore album, Bloom, is due soon. And he’s given record’s title track the single treatment, alongside a striking visual.
Taking a page out of the most forward-thinking fashion magazines (think titles like Buffalo, LOVE and AnOther), the clip is glamor and fine art rolled into one. It’s an acid trip down floral wonderland, featuring colorful displays of couture, pride-inspired makeup and Sivan serving us high fashion, Vogue-approved poses. Towards the end, we see the singer strutting down the streets with a floral mask on.
The sultry pop hit has proven that Sivan’s easily one of the most exciting up-and-coming pop stars in the game at the moment. Check out “Bloom” below: