Taylor Swift has previewed a re-recording of her 2008 track “Love Story” in an advert for dating site Match.com.
Swift has famously declared her intention to re-record her first six albums after her former label, Big Machine Records, sold the rights to those master recordings to Scooter Braun in a multi-million dollar deal.
In the whimsical commercial, made by Ryan Reynolds’ production company Maximum Effort, Satan finds the love of his life—a chaotic woman named “2020”—via the dating platform Match.com, while Swift’s new version of “Love Story” plays in the background.
“Okay so while my new re-records are NOT done, my friend @VancityReynolds asked me if he could use a snippet of one for a LOLsome commercial he wrote so…here’s a sneak peak of Love Story! Working hard to get the music to you soon!!” said the singer in a tweet.
Okay so while my new re-records are NOT done, my friend @VancityReynolds asked me if he could use a snippet of one for a LOLsome commercial he wrote so…here’s a sneak peak of Love Story! Working hard to get the music to you soon!! https://t.co/0vBFXxaRXR
— Taylor Swift (@taylorswift13) December 2, 2020
While Swift has not finished re-recording those old albums, she has been keeping fans happy with other offerings. In September, she performed “Betty” from her latest studio album Folklore at the Academy of Country Music Awards.
On Folklore, a follow-up to 2019’s Lover, Swift traded in her pop sensibilities for a more withdrawn indie-folk sound, recruiting Bon Iver’s Justin Vernon, The National’s Aaron Dessner, and frequent collaborator Jack Antonoff. In April, she also performed “Soon You’ll Get Better” for One World: Together At Home, a COVID-19 benefit livestream hosted by Global Citizen in partnership with the World Health Organization and the United Nations.
While you wait for Swift’s re-recordings, watch the commercial below to hear a snippet of the new version of “Love Story”: