Sunmi satirizes social media in “Noir” MV

She also references “Gashina” and “Siren” in the video.

Sunmi might be busy prepping for her first North American tour, which kicks off tomorrow, but the K-pop superstar still had some time for a fresh release, dropping the ’80s new wave-inspired track, “Noir.”

The dark synth pop tune incorporates vocal reverb, a trap-influenced breakdown and lyrics penned by the singer. “We are in noir / Now you and I don’t exist / We are in noir / Let me go now,” she sings.

But the real highlight of the release is the song’s accompanying video, which satirizes obsessive social media culture. In the bizarre clip, Sunmi puts herself in harm’s way repeatedly—like jumping onto a bed of spikes, having a cake explode into flames and playing the knife game—just for likes and follows on Instagram. She also references her previous videos by replicating the wind-up middle finger scene from “Gashina” and the abrupt sneeze from “Siren.”


“Noir” is the first release from Sunmi since Warning, her second solo EP out last September.

Watch the video for “Noir” below:

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