Rina Sawayama releases noirish video for “Bad Friend”

The musician stars as a miserable businessman.

Rina Sawayama has shared a video for “Bad Friend,” from her debut album SAWAYAMA.

The black-and-white video directed by Ali Kurr stars the London pop artist as a downtrodden businessman trying to forget his woes at a bar. In keeping with Sawayama’s cutting-edge artistic vision, the noirish visual comes with a twist at its end.

“We had so much fun making this, as it was my first time doing stunts and being in prosthetic makeup,” Sawayama revealed in a statement.

“The song is about the heartbreak of losing a friendship and realizing that you were the cause of the breakdown. When you hear the song this is not the video you imagine—but that’s exactly what we wanted. The music video is a reimagining of the themes in ‘Bad Friend’; of longing, loss, self hate and ultimately self love. Choosing a slow, film noir style focuses all the attention on performance and acting, which was definitely very daunting but I had so much fun making a video that is so wildly different from my previous videos.”


The video for “Bad Friend” was one of the last Sawayama shot before the coronavirus lockdown in London. It follows previous SAWAYAMA singles “Chosen Family,” “XS,” “Comme des Garçons (Like the Boys)” and “STFU!”.

Watch the video for “Bad Friend” here:


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