Mamamoo explore alternate universes in video for “Hip”

Their sophomore studio album, ‘Reality in Black,’ is out now.

Mamamoo have returned with a playful video for their new single, “Hip.”

The clip features the K-pop singers in alternate realities, where they imagine what they’d be if they hadn’t become idols. WheeIn pictures herself as a climate change activist, Solar a professional boxer, Moonbyul a filmmaker and Hwasa the President of South Korea.

The song, which Hwasa co-wrote, is her response to the criticism she received over controversial outfits she wore to the airport back in July. “It becomes a controversy, my fashion / I don’t care much, just action / Keep on, click me, click me like you’re possessed, zoom / Close-up, close-up, close-up, it’s hip,” she claps back on the chorus.


“Hip” features on Mamamoo’s sophomore studio album, Reality in Black. The 11-track record also features the previously released song “Destiny,” which first appeared on Final Comeback, an EP featuring songs by contestants of the South Korean reality show Queendom.

Mamamoo previously released the single “Gleam” in July. Earlier in the year, they capped off their 4 Seasons series with the EP White Wind.

Watch the video for “Hip” here:


And stream Reality in Black below:

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