Lovelyz make their long-awaited return with “Obliviate”

The lead single from their new EP, ‘Unforgettable.’

K-pop girl group Lovelyz have released a video for their new single, “Obliviate.”

The fantastical clip chronicles the adventures of the South Korean idols as they explore a creepy mansion, filled with dusty tomes and marble statues. “Obliviate, obliviate / I’ll let you go, goodbye / Now to the past days that were filled with you / I will forget you forever,” they sing on the synth pop song.

“Obliviate” was written by member Sujeong, who drew inspiration from the Harry Potter spell of the same name. “It’s a hobby of mine to search for new writing material. I thought that I wanted to write a song based on a spell,” she said during a press showcase, as translated by Soompi.” I looked it up and there were a lot of strong spells. But I thought that ‘Obliviate,’ a spell to erase bad memories, had a good meaning.”


The song is the lead single from Lovelyz’s brand-new EP, Unforgettable. The six-track project is the group’s first release since May 2019, when they dropped Once Upon a Time. Earlier this year, Sujeong made her solo debut with “Tiger Eyes.”

Watch the video for “Obliviate” here:


And stream Unforgettable below:


Don't miss