When she broke through with her 2017 debut Take Me Apart, Kelela proved she’s a pop-slash-R&B artist with a difference. And the American singer is continuing that good run with her new Sims-inspired video for “Frontline,” released yesterday.
In the quirky clip, an animated version of Kelela tearfully breaks up with her partner, hops into a Mercedes drop top and hits the road with a few friends. Lots of dancing and toking in-between, and the video flashes back to the roots of the break-up.
“[The video is] about leaving your ex with the wind in your hair while acknowledging a curiously complex feeling of pain that he has left you for a white woman,” Kelela said in an interview. “With this Sims-like video, I was able to tell my story in a light-hearted but dramatic way.”
Watch the “Frontline” video here: