Jeon Somi declares every day is her “Birthday”

She invites you to “Birthday Land.”

Jeon Somi Birthday MV
Image: The Black Label official YouTube

Former IOI member Jeon Somi has finally made her long-awaited solo debut with “Birthday.”

The bouncy dance pop song dropped alongside a vibrant visual. In the clip, Jeon and her posse head to “Birthday Land,” which features giant gifts, a two-storey tall cake and a rollerskating rink. “Oops, you’re not invited / I wanna do what I want today / Every day is my birthday,” she sings. The track was co-written and -produced by Teddy Park, who also worked on labelmate Jennie’s “Solo” and BLACKPINK’s international hit “Kill This Love.”

“Birthday” was released with the B-side “Outta My Head,” which includes lyrics written by Jeon herself. Watch the video for her debut single here:

And stream B-side “Outta My Head” here: