iKON unveil emotional video for “Why Why Why”

A break-up song co-written by member Bobby with Sonny and Hoice37.

iKON have made their return with a brand-new single, “Why Why Why.”

The emotional break-up song was co-written by member Bobby with hitmakers Sonny and Hoice37. “From just anybody to my love / From fatе to lovers / Blossomed a beautiful love flower / Why has laughter turned into tears? / Once mine, now a stranger / Thought we’d be together forever / Why, why why?” they sing on the chorus. The accompanying video captures the K-pop group performing the track in the middle of a barren grassland under foreboding dark clouds.

“Why Why Why” is iKON’s first release as a group in over a year, since the EP I Decide. Earlier this year, Bobby released his solo sophomore album Lucky Man.


The boyband is also set to make their appearance on the Mnet reality competition Kingdom: Legendary War next month, alongside The Boyz, BtoB 4U, SF9, Stray Kids and ATEEZ.

Watch the video for “Why Why Why” here:

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