Grimes has unveiled an otherworldly video for her new track, “Delete Forever.”
The gorgeous clip, which is a collaboration between Grimes, her brother Mac Boucher and Neil Hansen, the singer plays the tyrannical queen of a crumbling empire. “Funny how they think, us not even on the brink / Innocence was fleeting like a season / Cannot comprehend, lost so many men / Lately, all the ghosts turned into reasons and excuses,” she sings.
“It’s about losing friends to the opioid crisis and the self-hatred that arises when the grieving process mimics the behaviors that cost your friends their lives,” Grimes said of the song in a press release.
“I’m so bad at talking about this song. I guess it’s kind of about the opioid epidemic,” Grimes said in an interview with Beats 1’s Zane Lowe. “I’ve had quite a few friends pass away, in particular, one friend when I was 18 passed away from complications related to opioid addiction. Artists keep dying and stuff so I wrote this song on the night Lil Peep died.”
Miss Anthropocene arrives February 21. Watch the video for “Delete Forever” below: