Ed Sheeran’s getting his own line of acoustic guitars

“There are fewer guitar bands and fewer artists using guitars now, and not as many kids picking up guitars. That is something I would like to change.”

Fancy yourself a balladeer the likes of Ed Sheeran? Well, you’ll soon be able to follow in his footsteps with your very own signature Sheeran guitar, thanks to the musician’s new range with Lowden Guitars.

The “Shape of You” artist rocked up to a private event the night before the NAMM trade show in Anaheim, California to announce the acoustic range. At present, “Sheeran by Lowden” features eight individual models across two small body sizes.

The collaboration arose out of a long-running friendship between Sheeran and Irish luthier George Lowden. Sheeran got his first Lowden guitar in 2012—it was a gift from Snow Patrol’s Gary Lightbody—and used it to write five songs that landed on his sophomore record, x.

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During an interview at the launch event, Sheeran noted that he’d specifically asked Lowden if they could come up with an “affordable” guitar—by the company’s standards. “It’s definitely not a starter guitar, it’s not like $100 or something,” he was quick to add. “It’s at the same price point as the first guitar that I bought, exactly the same price as that.” The guitars are rumored to cost around £600.

In a press statement, Sheeran said he hoped his new guitar line will help attract more learners to the instrument. “There are fewer guitar bands and fewer artists using guitars now, and not as many kids picking up guitars,” he said. “That is something I would like to change by getting these great quality guitars, made in Ireland, into kids’ hands and encouraging them to learn and progress.”

The new Sheeran guitars will be exhibited at NAMM from January 24 to 27, and will be available to order through select merchants. You can find your nearest dealer here.

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