K-pop girl group CLC have released a sassy new single “No,” alongside their latest EP, No 1.
Featuring a dynamic bassline and bold synths, the confident dance track rebukes society’s beauty standards. “Forget basic things like that / Bring me something else, something most suited for me / Forget ways to look more beautiful / Screw how you feel, so I can look more like me,” group leader Seungyeon sings on the first verse.
The accompanying video echoes the track’s self-assured vibe. The group’s seven members attend a fashion funeral in the luxe, vibrant clip, as they bid farewell to the various accessories and makeup they reject in the song.
“We write it as No 1 but read it as ‘No one.’ It means that no one else can replace us. Elkie came up with the idea,” the group explained at a press event. “Until now, we’ve shown different [concepts] including innocent, cute and sexy. This time, we decided to show our unique color that can’t be defined as one thing.”
“No” is the lead single off the group’s No 1 EP, the group’s first release since last February’s Black Dress. Check out their latest video below:
And stream No 1 here:
