APRIL go on a summer getaway in video for “Now or Never”

The lead single from their new project, ‘Hello Summer.’

APRIL have released a vibrant video for their new song, “Now or Never.”

In the summer-ready clip, the girl group head toan oceanside resort for a vacation. The K-pop idols have a picnic on the beach, chill by the pool and explore the South Korean countryside.

“Now or Never” is the A-side of their new two-song project, Hello Summer. B-side “Paradise” is produced by hitmakers Nthonius (known for WJSN’s “As You Wish”) and KZ (Cignature’s “Assa”).


Hello Summer is APRIL’s second release of the year, following their Da Capo EP. That release featured the group’s breakout single “Lalalilala,” which has since become their highest-charting song on the South Korean Gaon singles chart.

Watch the video for “Now or Never” here:


And stream Hello Summer below:


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