In Flames have launched new live music campaign #UnitedWeWillMosh alongside the release of their latest music video, “Stay with Me.”
#UnitedWeWillMosh is a campaign founded by the band in partnership with organizations such as Save Our Stages and Let the Music Play. The initiative aims to raise awareness and distribute funds to live music industry workers who are suffering during the COVID-19 pandemic. As for their own touring team, In Flames have released a new line of merchandise with proceeds being donated to their roadies.
The campaign launched alongside a video for “Stay with Me,” from their 2019 album I, the Mask. The visual highlights not only the thrill of In Flames’ live shows, via shots of massive pyrotechnics, but also the band’s sense of comradery with their fans and touring team.
From the careful construction and execution of their live shows to the affection exchanged between crew members off-stage, the clip shows just how much gigs mean to the Swedish metallers. With the world in the midst of a pandemic and Sweden in lockdown, however, no shows are slated for In Flames’ near future.
“We can’t do anything, we aren’t allowed,” vocalist Anders Fridén told HMV of their current situation. “Sweden has regulations in place, the live scene is effectively dead. The crew and everyone that helps make the live shows possible can’t do anything. I’m just sitting here and waiting for touring; I really miss touring. The worst part is that we don’t have a date, we don’t know. It’d be so much easier if we had a solid date in which everything starts again. We have no idea.”
Watch the video for “Stay with Me” here: