Watch Rico Nasty’s eye-popping video for “Own it”

‘Nightmare Vacation’ is on the way.

Rico Nasty has unveiled an extravagant video for her new single “Own it.”

The rapper models a slew of edgy yet luxurious outfits in the clip, at one point donning a bright yellow, eyeless balaclava studded with crystalline spikes, and at another a pink gown that looks like what a mermaid would wear—if a mermaid’s body ended with oversized hands instead of a fishtail.

In a statement addressed to her fans, Nasty acknowledged that “Own it” “is different in every way to me! The beat, the vibe, the video. But this song was built on owning yourself. The good, the bad and the ugly.”


She added, “Zoom in on the things that make you who you are! Embrace yourself. Lift yourself up at all times. I want to show you guys inspiration is all around you! But you gotta open yo MF eyes! This song makes me feel like a baddie and thus is one of my most favorite music vids.”

“Own it” and previously released single “iPhone” will both appear on Nasty’s upcoming album Nightmare Vacation, which follows Anger Management, her 2019 project with producer Kenny Beats.

Nasty has yet to confirm a release date for Nightmare Vacation, but while you wait, watch the “Own it” clip here:


Don't miss