J Cole has rolled out a video for “Punchin’ the Clock,” the latest in support of his sixth studio album, The Off-Season.
The North Carolina native teamed back up with director Scott Lazer, who helmed the video for “Applying Pressure,” for a clip set in New York City. Cole raps from the back of a classic NYC taxi cab in the new clip over Mario Luciano and Tae Beast’s co-production. The visual’s simplistic style allows the emphasis to stay on Cole’s bars, which tell a story from his childhood and explain how fame has changed his relationships.
“Thought it was toys, it was a Glock this n***a handed me / I busted the trees, was barely strong enough to squeeze / Bullets traveled through leaves, it probably killed somebody randomly,” he rhymes. “Now that I’m rich, I feel nobody understandin’ me / All I can do is cut the mic on, holler at you / Can’t let the fame scare me off from speaking candidly.”
“Punchin’ the Clock” appeared alongside “Interlude” and “Amari” on The Off-Season, which featured guests 21 Savage, Morray, Lil Baby, 6LACK, Cam’ron and Bas. Watch the track’s new Scott Lazer-directed video below: