Travis Scott’s limited-edition McDonald’s burger is reportedly so popular that the fast-food chain is currently struggling to keep up with the demand.
According to CNBC, several McDonald’s outlets in the US are now facing ingredient shortages, just a week after the burger was launched. Called the Travis Scott Meal, the burger is an upgraded edition of the McDonald’s Quarter Pounder, sandwiching its signature beef patty with cheese, bacon, onions and lettuce. It also comes with a side of fries and BBQ dipping sauce. The meal is available on its menu until October 4.
To ensure that there are sufficient ingredients to meet the demand until then, McDonald’s is “temporarily controlling the supply” so that “restaurants nationwide can still serve the meal.” The company will be delivering ingredients to each outlet based on “internal calculations,” CNBC reports.
“We’re working closely with our suppliers, distributors and franchisees to resupply impacted restaurants as quickly as possible,” a rep for McDonald’s USA told CNBC. “Stay tuned and don’t worry, we’ve got more surprises from Cactus Jack coming soon.”
Following the burger launch, Scott also released McDonald’s-themed merch on his website, with new items dropping each week. These include t-shirts, rugs, blankets, lunch trays and a chicken nugget body pillow. Cop yours here.
Last year, Scott teamed up with food manufacturer General Mills for a limited-edition run of its Reese’s Puffs cereal. The rapper designed exclusive custom cereal boxes, which featured illustrations inspired by his Astroworld album.