Forget linking up with rappers and singers. For Travis Scott’s latest collab effort, the rapper teamed up with food manufacturer General Mills for a limited-edition run of its Reese’s Puffs.
Over the weekend, Scott unveiled the design of the custom cereal boxes on Instagram. They included, Highsnobiety noted, the rapper’s signature Cactus Jack visuals. Each box was priced at $50 and made available in limited quantity on Scott’s official website from June 25. It was also sold at a recent pop-up event in Paris yesterday.
According to Reese’s Puff’s Twitter page, Scott’s custom-designed cereal boxes were snapped up within 30 seconds. Didn’t get to cop one? Don’t worry, as the breakfast cereal brand seemed to have hinted at another collaboration with the rapper coming soon.
— Reese's Puffs (@reesespuffs) June 25, 2019
On the music front, Scott recently linked up with J Cole for Young Thug’s “London.”