Ten hottest hip hop videos: September 2020

Our favorite picks this month include slowthai, Bree Runway and Big Sean.

Another month, another roundup of the hottest new hip hop clips that have dropped over the past four weeks. Here are our picks for the October edition:

“Popstar” by DJ Khaled, Drake

DJ Khaled’s aggressively earnest brand might lead you to think the hitmaker is one-dimensional. But as the “Popstar” video shows, the man is somewhat self-aware. Drake, too, doesn’t mind an opportunity to self-deprecate—so the plot of this clip, which involves Justin Bieber stepping into Drizzy’s shoes for a music video shoot, actually tracks.

“Down” by G-Eazy, Mulatto

Advertisement

G-Eazy’s had Hollywood ambitions for a while now, from his small role in 2019’s Hustlers to his apparently failed bid to play Elvis Presley in an upcoming biopic. Now with the help of comedian Rob Schneider, Young Gerald has made a music video that doubles as a love letter to Wes Anderson and his movie The Grand Budapest Hotel. Come for the cinematic concept and stay for the cameos by featured artist Mulatto, Flo Milli, Jordyn Woods and Saucy Santana.

“Lithuania” by Big Sean, Travis Scott

Hanging out with Big Sean and Travis Scott in a fancy hotel isn’t as fun as it sounds. In the clip for “Lithuania,” from Sean’s Detroit 2 album, the pair explore a Kubrickian establishment with eclectic guests, from a bucket drummer to a florist, labyrinthine corridors and a distinctly unsafe elevator.

“Money Maker” by 2 Chainz, Lil Wayne

Advertisement

2 Chainz and Lil Wayne pay tribute to Historically Black Colleges and Universities in their video for “Money Maker.” The duo head to and showcase the vibrant cultures of schools such as Texas Southern University, Florida A&M University and Clark Atlanta University, and also perform with their various marching bands and dance teams. Throughout the visual, Tity Boi also reps his alma mater by proudly wearing an Alabama State University jersey.

“Feel Away” by slowthai, James Blake, Mount Kimbie

Though “Feel Away” is a song dedicated to slowthai’s late younger brother, the video isn’t a somber affair. The British rapper can’t resist a surreal visual concept, and this new one is one of his weirdest ones yet—it starts with slowthai proposing to his pregnant girlfriend and ends with him going into labor in the maternity ward.

“Own it” by Rico Nasty

Whether it’s in her music, fashion or videos, Rico Nasty sure knows how to make a statement. In her latest Nightmare Vacation visual, the rapper flaunts a range of outlandish outfits in whimsical settings that go from luxurious avant-garde to downright bizarre. At one point in the clip, Rico dons a head-turning neon balaclava covered with crystalline spikes and poses in a sand room filled with ducklings. But one thing’s for sure, the rapper totally rocks each look. You could say she “owned it.”

“Hooligan” by Baby Keem

Women take the spotlight in Baby Keem’s video for “Hooligan,” one of the two recent releases he’s dropped as the follow-up to his 2019 project Die For My Bitch. Keem’s gorgeous co-stars take turns lip-syncing his nonchalant bars while he lingers in the background, gazing intently into the camera. Towards the end of the Jake Schreier-directed clip, the rapper leaves behind his ladies and wanders off into the beautiful sunset alone.

“YUUUU” by Busta Rhymes, Anderson .Paak

In the video directed by Benny Boom, both Busta Rhymes and Anderson .Paak play assassins who are tasked with eliminating each other. The only problem? Neither of them is actually good at their job. What initially seems like a gritty and violent visual slowly takes a comedic turn when the rappers hilariously fail to carry out their own missions, accidentally setting off dynamite on themselves.

“Little Nokia” by Bree Runway

Bree Runway wrestles with an unfaithful partner in her latest video, directed by Ali Kurr. Instead of giving her all of his attention, Bree’s man is more interested in answering texts and calls from his “little Nokia.” “Yeah, mama said throw him in the dustbin / Every time he on his own / Tell me lie-lie-lie-lie, lie-lie-lie-lies,” she sings. Fed up with his lack of affection, Bree eventually transplants his cellphone into his heart. Oof.

“Franchise” by Travis Scott, Young Thug, MIA

Travis Scott heads to Michael Jordan’s lavish Chicago mansion in his self-directed video for “Franchise,” featuring Young Thug and MIA. The visual spotlights the estate’s many defining features, including a custom infinity pool (filled, in the video, with synchronized swimmers), a full-sized basketball court with the names of Jordan’s children and the iconic gates adorned with “23,” commemorating the basketballer’s former jersey number.

Check out previous hip hop MV roundups.

Advertisement