Ten hottest hip hop videos: March 2020

Our favorite picks this month include Roddy Ricch, Eminem and Lil Yachty.

Another month, another roundup of the hottest new hip hop clips that have dropped over the past four weeks. Here are our picks for March’s edition:

“Say So” by Doja Cat

Doja Cat goes back in time for her latest Hot Pink visual, “Say So.” In the dreamy, ’70s-inspired clip directed by frequent Ariana Grande collaborator Hannah Lux Davis, the rapper falls for a handsome handyman who’s hired to repair her broken record player. In her attempts to catch the eye of her love interest, Doja shows off her sultry moves, which includes the choreography to the song’s viral TikTok dance.

“The Box” by Roddy Ricch

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With its unexpected, Justin Bieber-beating success on the charts, Roddy Ricch’s song “The Box” could only get a plush video treatment. And that it did—courtesy of the Compton rapper himself, who co-directed the clip with Christian Breslauer. Together, they visualize Ricch’s vivid lyrics in sleek scenes, putting the rapper in the driver’s seat of a fast car, on the basketball court and at the lectern as the President of the United States.

“NO TV” by 2 Chainz

Things get hypnotic in 2 Chainz’s visual for “NO TV,” which ironically, heavily features the small screen. Directed by Darius Turbak, the clip is a dizzying, zooming loop of different television models throughout the ages, from the classic analog TV to your standard flat-screen. As the televisions become more luxurious, so does the room each TV set appears in: Foldable plastic chairs are replaced with plush leather seats, while the once-empty walls are decked out with plants. “I’m flexin’ in 3D,” Tity Boi boasts. “I’m big dog, I’m peewee, jetski, seaweed.”

BabyPluto by Lil Uzi Vert

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March 2020 will go down in rap history as the month Lil Uzi Vert ended a yearslong wait for his sophomore album, the glorious Eternal Atake. But before he dropped the project, Uzi first teased its intergalactic narrative with a short film named for one of his new personas, Baby Pluto. In the clip, the rapper abandons his humdrum office-bound existence to meet a UFO (and the cult contained within it) at a deserted location.

“La Difícil” by Bad Bunny

Since dropping his sophomore album YHLQMDLG at the end of February, Bad Bunny has followed up with several music videos, all fleshing out this record’s semi-autobiographical cinematic universe. But it’s the touching visual for “La Difícil” that stands out. Though the Puerto Rican rapper might seem the star of the clip (he plays a lothario styled just like *NSYNC-era Justin Timberlake), it actually focuses on one of his video girls, who manages her growing attraction to the pop star while working a job that also supports her little sister.

“Someone Said” by Swae Lee

Satisfy all your Swae Lee merchandise needs with his wacky video for “Someone Said.” The Rae Sremmurd rapper takes inspiration from corny late-night infomercials for the vibrant clip, where he hawks all sorts of fictional products, from Swae’s Towels to Swae Body Total Fitness. The rapper also stars in his own reality court show titled Court Swae Brown (a satirical take on Judge Judy) and even takes a shot at televangelical services during the Live Miracles with Minister Swae segment.

“Godzilla” by Eminem, Juice WRLD

In true Eminem fashion, the rapper’s video for “Godzilla” is one wild ride. Slim Shady gets into a slew of outlandish situations in the surreal clip, which includes scenes of where he performs surgery on himself with the help of Dr Dre and gets knocked out by former professional boxer Mike Tyson. But the visual ends in somber fashion, with a touching tribute to the late Juice WRLD: “You will be remembered forever. You will be loved forever. You will be here forever. Thank you for changing the wrld.”

“Oprah’s Bank Account” by Lil Yachty, Drake, DaBaby

Lil Yachty traded his signature red braids for a permed weave to become Boprah Winfrey in the video of his latest single, “Oprah’s Bank Account.” In the comical clip, Yachty fully commits to his drag persona and hosts The Boprah Show where he puts rappers like Drake and DaBaby in the hot seat. At one point, Boprah and Drizzy launch into a playful banter about the latter’s “light-skinned capabilities” and mumble rap.

“Out West” by Travis Scott, Young Thug

The video for Travis Scott’s Young Thug-assisted single “Out West” opens with the Houston rapper on the phone with an unknown caller, whom Scott invites to a house party. As the night unfolds, we witness the debauchery that takes place at a typical Cactus Jack get-together through the eyes of the mysterious guest. Towards the end of the clip, it’s revealed that Scott’s party crasher is none other than Quincy Jones. Talk about unlikely friendships.

“Will (ADHD)” by Joyner Lucas

Joyner Lucas pays homage to actor Will Smith in his visual for “Will (ADHD).” The rapper references many of the Fresh Prince’s most iconic roles, from Men in Black to I Am Legend. Lucas even dons yellow face paint to transform into Oscar from the infamous animated film Shark Tale. At the end of the clip, Smith himself appears and gives Lucas his co-sign.

Check out previous hip hop MV roundups.

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