Another month, another roundup of the hottest new hip hop clips that have dropped over the past four weeks. Here are our picks for the August edition:
FKA twigs envisions an alternate reality for herself in the video for 645AR’s “Sum Bout U.” The clip, which was conceptualized by twigs, stars the vocalist as a popular figure on a OnlyFans-esque site called “OnlyCamzzz.” 645AR soon logs on to the website and spends his hard-earned cash to watch twigs perform in various outfits, including a snake-skin swimsuit, a hot-pink dress and an oversized bunny mask.
Cheekiness and top-notch aesthetics are two hallmarks of any Aminé video. Even in a pandemic, the rapper delivered with the clip for “Compensating,” from his sophomore album Limbo. Adam Aminé Daniel goofs around on the tennis court, in a pink-hued bath, and on an exercise machine in a mansion in this beautifully colored video. Even the absence of guest artist Young Thug can’t detract from the fun.
Everybody seemed to have something to say about “WAP” by Cardi B and Megan Thee Stallion, whether it was conservatives clutching their pearls over the raunchy bars, Tiger King’s Carole Baskin criticising the video’s use of big cats, or Jenner haters slamming Kylie’s unexpected appearance. But all the talk can’t take away from the glorious spectacle that is the “WAP” video. This was the drop of August, and it livened the summer up like none other.
This entertaining short film for A$AP Ferg and Nicki Minaj’s collab “Move Ya Hips” is a parody of the popular 2014 sci-fi thriller, Ex Machina. It follows a man who decides to buy a sexbot to satisfy his needs—but there’s no happy ending here. The man soon gets bored of the sexbot’s “pleasure mode” and reprograms it into “freak mode,” unknowingly turning the android into a violent, killing machine.
Drake is one of the biggest rappers in the world—and the uber-branded video for “Laugh Now Cry Later” is proof of that. The clip is set in the Nike World Headquarters, the corporate campus in Oregon that plays host to Drake’s midnight shenanigans with NFL and NBA stars, all-you-can-grab shopping sprees in the company store, and endearing moments of self-deprecation (see: a close-up on tears running down Drizzy’s face, and Marshawn Lynch possibly breaking some of the rapper’s ribs with a massive tackle). Oh, and did we mention Drake also announced his new album, Certified Lover Boy?
You know Deante’ Hitchcock the rapper, but have you met Deante’ Hitchcock the fraudster? In the hilarious clip for “I Got Money Now,” the Atlanta native plays a conniving scammer who does whatever he can to get cash instantly. Hitchcock gets up to all sorts of mischief, from faking a car accident to robbing a house. Sadly JID, who originally appears on the track, does not make a cameo.
Directed by frequent DaBaby collaborators Reel Goats, the video for Polo G’s “Martin & Gina” takes inspiration from popular Black ’90s sitcoms such as Martin, The Fresh Prince of Bel-Air and The Wayans Bros. Polo stars in his own comedy series called Martin & Gina, in which he and his on-screen wife get into bizarre situations like fighting a ginormous rat.
Instead of focusing on themselves, Pharrell and Jay-Z decided to shine the spotlight on various Black “Entrepreneur”s and game-changers in the visual for their latest collaboration. The clip features the movers and shakers from different industries, including education, retail, beauty, sports and even entertainment, to tell the story of their success. Issa Rae and Tyler, the Creator also make appearances.
Fancy yourself a new car? Head down to Lil Keed’s brand-new cash-only dealership, Slime Auto Sales, as featured in his video for “Tighten Up.” The newly minted car salesman has everything from classic Cadillacs to modern SUVs, and all deals come with celebratory balloons, bottles of champagne and twerking dancers.
“I Like Him” by Princess Nokia
Princess Nokia reimagines the future of online dating in the video for her new Everything Sucks single, “I Like Him.” Instead of swiping left and right on your phone, you now download the profile of your potential partner and meet them in a virtual world. Princess Nokia goes on several VR dates with beefy men, but ends up falling for a shy bodega cashier.
Check out previous hip hop MV roundups.