Another month, another roundup of the hottest new hip hop clips that have dropped over the past four weeks. Here are our picks for August’s edition:
Chynna’s video for “asmr” is a trippy one. In the clip, the rapper uses clever editing tricks and disorienting transitions to transport her from a plain changing room to a psychedelic realm where there are multiple versions of herself.
No trophies for guessing what beloved film inspired the visual for Yung Baby Tate’s “Mean Girls,” featuring Queen Key and Asian da Brat. Drawing on 2004’s Mean Girls, the three rappers are the queen bees of their high school, where they portray the “plastics” who are teen royalty. The video opens with hilarious “confessionals” from the school’s students, who sing the trio’s praises.
Brockhampton dropped a slew of music videos during the rollout of their new album Ginger earlier this month. But one stood out from the pack: “Boy Bye.” It was directed by Spencer Ford, who also helmed other Ginger visuals like “No Halo,” “If You Pray Right” and “I Been Born Again.” The video for “Boy Bye” features slick, split-screen edits and puts the boyband’s members in bizarre settings.
With the premiere of this fruity footage for “Juicy,” Doja Cat ensured that her home-made “MOOO!” video is no longer her only claim to fame. Tyga drops in with a guest verse, but there’s plenty of other reasons to check out this cheeky visual, from the kaleidoscopic effects to all of Doja’s colorful outfits.
“I come from a dark place, I’ll never be there again.” That bar from Polo G’s “Effortless” forms the thesis of its cinematic music video, which follows a youth’s descent into incarceration from arrest to court trial. The video matches the Chicagoan’s music in its determination to truthfully portray struggle and adversity.
Vince Staples launched his new web series The Vince Staples Show with a brand-new song, “So What?” The fresh Leken Taylor-produced track soundtracks the first episode, which follows the Long Beach rapper as he prepares for a special gig. Vince decides to get a haircut, but later finds himself in deep water at the barbershop.
Impressive choreography? Check. Blinged out tracksuits? Check. Iconic? Duh. Missy Elliott’s newest music video for “Throw it Back,” off her latest project Iconology, is a reminder why she’s truly a “game-changing sensation,” as Teyana Taylor says in the clip. The high-powered visual takes you through the Hall of Missy before Misdemeanor and her crew strut around a saturated town, showing off their synchronized dance moves.
Things get freaky in the visual for J Balvin and Bad Bunny’s “Cuidao Por Ahí,” a cut from their joint album, Oasis. The duo and their creepy army of mask-wearing dancers take over the Greek island of Mykonos, bringing chaos and destruction wherever they go. Also, keep your eyes peeled for a strange CGI monster lurking around the town.
GoldLink’s video for “U Say,” from his latest album Diaspora, is reminiscent of his visual for “Zulu Screams”—but it takes the surrealism up a notch. Where the earlier video was all dance party, this new clip introduces an unnerving confrontation. GoldLink, Jay Prince and Tyler, the Creator—who came as the smartly suited Igor persona from his own record—find themselves surrounded by seductresses, whose leader seems inspired by Akasha from Queen of the Damned.
If you were hoping this new video for “Babushka Boi” would shed light on why A$AP Rocky has adopted Russian grandma chic for the red carpet, you’ll be disappointed. But the highly theatrical visual has much to offer, from an enjoyable heist storyline to cops in pig prostheses to Rocky as a literal Scarface-esque maverick. We hope this heralds a new visual era for Flacko.
Check out previous hip hop MV roundups.