2018 proved to be Rich the Kid’s breakout year: The World is Yours, the rapper’s first studio album, debuted at number two on Billboard’s Top R&B/Hip hop Albums chart, and was later RIAA-certified Gold.
To some, Rich’s ascend to the top might seem unexpected, but the rapper is no newcomer. The 26-year-old Queens native has been in the rap game for almost a decade, building a steady following with his infectious trap stylings, his work co-signed by the likes of top dogs such as Future, Kendrick Lamar and Lil Wayne.
Upon the arrival of his highly anticipated sophomore full-length, The World is Yours 2, we take a look at five notable songs from Rich the Kid’s career.
“Going Crazy” featuring Migos
It’s safe to say that Rich owes plenty of his earlier success to his former Quality Control associates, Migos: In 2012, the rising rap star was introduced to the Atlanta trio and they quickly went on to release countless songs together, including a joint mixtape series, Streets on Lock. But it was their collab “Goin Crazy,” off Rich’s second solo mixtape Feels Good 2 Be Rich, that helped put them on the forefront of trap music.
Thanks to its addictive beat, courtesy of KE on the Track, “Goin Crazy” became an instant hot favorite, garnering over six million streams on SoundCloud. The song’s popularity gave rise to “Goin Krazy,” a remix featuring YG, who swapped out Migos’ supercilious verses with his own fiery bars.
“Dab Fever” featuring Wiz Khalifa
According to Rich, he pioneered the dab dance move alongside rappers Migos, Jose Guapo, Skippa Da Flippa and Peewee Longway. “When we performed, we just dabbed, and everyone started running with it. People would do the dance, but no one would say what it was,” he told Complex in 2016. HotNewHipHop even recruited the rapper to record a dab tutorial, which went viral.
“I feel very accomplished, but the dab is bigger than me now. Everybody is doing it. It’s worldwide,” Rich commented. But among all his songs inspired by dabbing (there are tracks like “Check Out My Dab,” “Who Dab is That” and “Dab Flu”), the Wiz Khalifa-assisted “Dab Fever” is the standout. Over Zaytoven and Cassius Jay’s bouncy production, Rich brags about the success of the viral dance move and takes a jab at naysayers. “N***as hating on the dab / I’m counting up, do the math / Fuck a bitch, buy a cab / 17 bought a jag,” he spits.
“New Freezer” featuring Kendrick Lamar
Although Rich’s discography dates back six years, with more than 15 mixtapes and projects under his belt, the rapper only found mainstream success in 2018 with the release of his first-ever studio full-length, The World is Yours. “New Freezer,” a cut from his debut effort, is one of the first songs in Rich’s vast catalog that catapulted him onto the charts, peaking at number 41 on Billboard’s Hot 100.
Originally a collab with A$AP Ferg and MadeinTYO, the song’s final version ended up having a feature with Kendrick Lamar instead. In an interview with Zane Lowe of Beats 1, Rich explained that the DAMN. rapper had heard Ben Jayne’s piano-driven melody in the studio and decided to hop on the beat. “When I heard [Lamar’s] verse, I was tripping out. Because this is a whole different type of Kendrick on this song. Like, he going apeshit,” Rich said. “I was like, ‘This is some life changing-shit.’”
If “New Freezer” put Rich on the map, then its follow-up single, “Plug Walk,” launched him to rap stardom. Featuring a minimalistic beat that combines spacey synths and hand claps, the song blew up. You’ll remember it’s catchy chorus: “Plug walk / I don’t even understand how the fuck my plug talk.”
The party-ready single climbed international charts everywhere, reached triple platinum status in the US and received several unofficial remixes from rappers like Jadakiss and Tekashi 6ix9ine. An accompanying Breaking Bad-inspired visual followed and an official remix was later released, featuring Gucci Mane, YG and 2 Chainz.
Rich’s songs typically, if not always, flex his opulent lifestyle, featuring cocky bars about his collection of cars, designer clothes and money. “Splashin,” the lead single off his sophomore full-length, The World is Yours 2, is no different. Inspired by a massive shopping spree, the song was recorded under 30 minutes and completely freestyled, Rich told Billboard. “Gucci, spent a hunnid on some new socks (New socks) / Coulda bought a crib, bought a drop top (Skrt, skrt),” he raps on the chorus.
The track’s drip-heavy hook aside, “Splashin” is notable for its sinister beat, produced by Rich’s longtime collaborator The Lab Cook, who also worked on “Plug Walk.” Following the formula used on the 2018 chart-smasher, the song layers eerie synths atop pounding 808s, which results in a hands-in-the-air club banger.
Stream The World is Yours 2 here.