Sike! Public Enemy say Flavor Flav’s firing was an April Fool’s joke

It was all part of a promotional plan for Chuck D’s Enemy Radio project.

Remember last month when Public Enemy fired Flavor Flav following a disagreement over a Bernie Sanders rally? Turns out it was all a hoax—according to Chuck D, at least.

During a recent conversation with Talib Kweli for Uproxx’s People’s Party, Chuck set the record straight about Flav’s departure from Public Enemy. According to the rapper, he and Flav had agreed to stage a public fallout as part of an elaborate plan to promote a new album from Chuck’s project Enemy Radio. The ‘dispute’ began with Flav’s reps issuing a cease-and-desist letter to Sanders for using his likeliness in a political campaign before Public Enemy axed him.

“Flavor don’t know the difference between Bernie Sanders, Barry Sanders or Colonel Sanders,” Chuck joked to Kweli. “We already talked about this beforehand. Public Enemy Radio went up, [Flav’s] lawyer sent a cease-and-desist, I’m like, ‘Good move.’ Then, publicly, I’m like, ‘Man, you don’t sue me again.’ He ain’t suing me, but I can say it!”

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Chuck added, “I’m not saying it’s a hoax. I’m saying the original intention was to get your attention.” The rapper also confirmed he and Flav never had beef and that the latter can’t be fired from Public Enemy. “He can’t, he’s a partner. You can’t fire partners,” he said.

Chuck then went on to reveal that the pair have collaborated on new music for Enemy Radio’s debut album, Loud is Not Enough, which arrived on April 1. “There’s a select few that do know—that I had to let know—that me and Flav have been better than ever. […] We takin’ April Fools,” Chuck said. “We takin’ it over. It’s April Flav Chuck Day.”

As a press release for the album states, “Believe half of what you hear and none of what you see.” While you try to wrap your head around this bizarre episode, stream Loud is Not Enough below:

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And watch the full People’s Party interview here:

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