Rico Nasty’s new single raises the “Roof”

It’s a nasty world and we’re all just living in it.

Rico Nasty’s coming off a triumphant 2018, what with her major label debut Nasty and fiery loosies like “Guap (LaLaLa).” But as her new single, “Roof,” proves, she’s not taking a break anytime soon.

At the start of its accompanying music video, a robotic voiceover proclaims the song “the ballad of Rico Nasty,” and demands that the world “exalt the new OG.” What follows is a bizarre, sci-fi visual that mixes old-school internet aesthetics with distorted pageant footage and cultish imagery, tied together by Nasty’s commanding presence.

As the rapper’s opening yell of “Kenny!” makes clear, “Roof” is a Kenny Beats production. Together, they made magic on Nasty, and have linked up again for more music—earlier this month, the producer tweeted that they’d completed a project together, but decided to keep an air of mystery by withholding its release date.

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Perhaps this new banger is a glimpse of what the dynamic duo have in store. Watch the “Roof” video below:

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