Rich the Kid takes us to church in “For Keeps” MV

Featuring YoungBoy Never Broke Again.

Weeks after dropping his sophomore album, The World is Yours 2, Rich the Kid is back with the visual for closing track “For Keeps,” featuring YoungBoy Never Broke Again.

The “For Keeps” video features a dramatic Gothic vibe and takes place in a church where Rich and NBA YoungBoy smoke and rap among the pews and confess their sins.

The World is Yours 2 debuted at the fourth spot on the Billboard 200 chart, but Rich isn’t resting on his laurels. He recently revealed in an interview with Beats 1’s Zane Lowe that he’s planning on releasing another project in July, his birthday month.


Watch the “For Keeps” video below:

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