Rich the Kid and Lil Uzi Vert have been locking horns since the beginning of the year. While the feud has largely taken place on social media, Rich has kicked things up a notch and poured more fuel onto the fire with his video for the diss track “Dead Friends.”
The title of the song itself is both a dig at Lil Uzi’s “XO Tour Llif3” as well as a clue about the narrative of the clip. In it, an aspiring rapper who looks like a dead ringer for Uzi—colorful dreads, leather jacket, piercings—sparks a war with Rich that echoes the real-life tussle between the pair about the latter’s label.
Let’s just say the visual ends with Rich in a cemetery, shovel in hand. No prizes for guessing whom he’s burying—alive. Check out the “Dead Friends” video here: