Rich the Kid has shared a heartfelt video for “Far From You,” directed by Lyrical Lemonade’s Cole Bennett.
In the clip, Rich maneuvers between life with his family (fiancé Tori Brixx and their young son, both of whom appear in the visual) and the demanding music industry, personified in greedy label heads and raving fans. “I’m the boss man, I could never work for y’all / You can’t trust these labels, n***a, fuck ’em all / You was just the man until you spent it all,” he spits.
“Far From You” opens Rich the Kid’s Boss Man album which arrived last week. The star-studded record featured an impressive line-up of guest artists, including Nicki Minaj, Post Malone, Lil Baby and DaBaby, among others.
Watch the video for “Far From You” below:
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