Rich Brian goes back to his roots in “Kids” MV

An ode to his Indonesian heritage.

Rich Brian has dropped an inspirational video for his latest release, “Kids.”

Directed by Sing Lee, the clip was shot in the 88rising rapper’s hometown of Jakarta, Indonesia. The visual spotlights Indonesian culture—from food and art to landscapes and traditions—while showcasing Brian’s rising popularity in his home country.

“Kids” is the latest single from Brian’s forthcoming sophomore album, The Sailor, following last month’s Bekon-assisted “Yellow.” The LP arrives this Friday and will include guest appearances from fellow 88rising signee Joji as well as Wu-Tang Clan member RZA.

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Watch the video for “Kids” here:

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