Logic has returned with a new video for “Icy,” featuring Gucci Mane.
The Colin Tilley-directed clip opens with an animated visual of Logic on a phone call with his label boss, who tells him he needs to get more “icy” to improve his album sales. The visual follows the real Logic at the mall, where he’s fitted for grills, buys a fur coat and bejeweled sneakers. Soon, female admirers begin following him around the mall and accompany him to a car dealership, where he purchases a new whip.
Gucci Mane appears in the middle of the video, where he runs a styling class instructing rappers on how to be “icy.” The clip ends with a twist that we won’t spoil for you here.