Ahead of his posthumous album, Pop Smoke’s estate has released its first single, “Make it Rain,” featuring Rowdy Rebel.
The accompanying video, made by Virgil Abloh, ventures through a dizzying CGI apocalyptic landscape that features a statue of Pop Smoke’s head in the middle of a city. “I make it rain on whoever / I make it rain, that Woo weather / Bitch, I’m a dog, a blue devil / I got the hoes like Hugh Hefner,” Pop growls on the hook. At the end of the track, Rowdy Rebel spits his verse over the phone from jail.
Pop Smoke was shot dead in a home invasion robbery in February. The Brooklyn driller’s posthumous album was initially scheduled to arrive this week. However, out of respect for ongoing police brutality protests, his estate and manager have pushed the project’s release to July 3.
“Given recent events, we have decided to delay the release of his album out of respect for the movement,” Steven Victor, Pop’s manager, wrote on Instagram. “Music is the tool of revolution. We have been watching, along with the rest of the world, as long overdue change starts to take root. We have seen Pop’s music become the soundtrack of the moment, unifying the masses.”
Listen to “Make it Rain” below: