If you’ve been patiently waiting for new Kendrick Lamar material, you’re not alone. But the rapper has finally revealed why it takes him “so long” to complete an album.
For i-D’s 40th anniversary issue, Lamar sat down with his protégé, emerging rapper Baby Keem, to discuss music, family and his new creative service company pgLang. Lamar also shed light on his long album recording process, revealing that he could spend a “whole year just thinking about how I’m gonna execute a new sound.”
“I can’t do the same thing over and over,” the DAMN. rapper continued. “I need something to get me excited. I see you get frustrated sometimes because you want some new shit.”
Lamar added: “It’s all about finding that balance. I remember the sophomore jinx of Good Kid MAAD City; it was for that year and for that time. I was in a different space in my life. I already knew off the top I can’t make Good Kid MAAD City part two. The second I’m making that, it’s corny bro.”
Earlier this month, the Compton emcee responded to rumors he was leaving his longtime label Top Dawg Entertainment. In an Instagram video message uploaded by TDE’s CEO Anthony Tiffith, Lamar quashed the speculation and jokingly accused Tiffith of not having his back. “Top, you gotta stop them from smutting my name, man,” he said.
In May, Tiffith confirmed that K-Dot would “return soon” and told fans to “stay patient,” though he did not reveal any other details about the upcoming project. The rapper’s last LP was 2017’s DAMN., which won Best Rap Album at the 60th annual Grammy Awards.