Kanye West has linked up with Lil Pump to deliver the meme-worthy collab, “I Love it.” The song, alongside a Spike Jonze-produced music video, premiered last Friday at the inaugural Pornhub Awards, where West was the event’s co-creative director. Yeah, we’re not kidding.
“I Love it” pretty much channels the same vibe of Ye’s earlier song, “XTCY”: It’s sleazy, absurd and testosterone-driven. As soon as the song opens, it launches into a hook where Lil Pump repeats the line, “You’re such a fuckin’ ho, I love it.”
In the accompanying visual, the pair don oversized boxes as costumes while bouncing down a brightly lit hallway lined with statues of naked women. It’s all very bizarre.
What do you think: Love it or hate it? Watch the music video for “I Love it” below to decide:
