J Cole’s Dreamville Records to launch new content studio

The rapper says the new initiatives will help the label turn “big ideas into reality.”

J Cole’s Dreamville Records has announced its expansion with the launch of a multi-disciplinary media company and a content studio.

The former is named Dreamville Ventures and the latter Dreamville Studios. According to Variety, music executives Damien Scott and Candace Rodney are the respective leaders of the new initiatives.

Cole says that the new ventures will help his label turn “big ideas into reality” that will “extend far beyond music.” He added: “The hiring of Damien and Candace not only expands our family business with two of the smartest and most capable executives in the industry, but allows us to take a massive leap towards turning those big ideas into reality.”

Cole and his manager Ibrahim Hamad founded Dreamville in 2007 as a record label with distribution through Interscope Records. The company has since gone on to sign an impressive roster of artists, including Bas, Cozz, Ari Lennox, JID, Lute, Omen and EarthGang.

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“Dreamville is a brand we built from the ground up,” Hamad said, “and the appointments of Damien and Candace allows us to take the company to levels we’ve always dreamed of while keeping our core values and beliefs at the forefront of our expansion.”

With the new ventures, the brand is expected to branch out into TV, film, publishing, apparel and live events. No specific projects have been announced.

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