J Cole releases ‘Applying Pressure’ documentary ahead of new album

‘The Off-Season’ arrives this Friday.

J Cole is continuing his rollout for his new album with a documentary: Applying Pressure: The Off-Season Documentary.

The Dreamville boss shared the doc this week ahead of the Friday release of his new album The Off-Season. Directed by Scott Lazer and clocking in at just under 13 minutes, the short film offers a behind-the-scenes look at Cole’s hotly anticipated sixth studio effort.

Applying Pressure opens with a conversation between Cole and 21 Savage, in which the Atlanta rapper asks Cole where his inspiration for The Off-Season’s title came from. Cole explains that the concept began with his 2009 mixtape The Warm Up, which he started writing after realizing he needed to dedicate more time and discipline to his craft.

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The Off-Season was like the same concept,” Cole tells Savage. “One more time before I leave, before I feel like I’m fulfilled in this game, let me try to reach new heights from a skill level standpoint.”

The documentary also includes archived footage from 2016 when Cole was writing and recording music after releasing his third studio album, 2014 Forest Hills Drive.

Cole has suggested in past interviews that The Fall Off, his album expected after The Off-Season, could be his final full-length project. Last week, the North Carolina native shared The Off Season’s first offering, “Interlude.”

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Before his album arrives this Friday, check out Applying Pressure below:

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