Hasbro has officially acquired Death Row Records, Variety reported earlier this week.
In August 2019, the popular toy-making brand entered a deal with British multimedia company Entertainment One, whose catalog included the rights to Death Row Records, the hip hop label co-founded by Dr Dre, Suge Knight and The Doc. According to Variety, Hasbro completed its $3.8 billion acquisition of eOne at the end of 2019.
“We are excited about what we can do together and see tremendous opportunity for shareholder value creation through this acquisition,” Hasbro’s chairman and chief executive officer Brian Goldner said in a press statement. “Our businesses are highly complementary with substantial synergies and a great cultural fit.” However, there’s no word yet on what Habros’ recent purchase might mean for Death Row and the rap world.
Death Row Records was established in 1991. The West Coast label helped launch the careers of various rap luminaries such as Snoop Dogg, Tupac Shakur, Tha Dogg Pound and Warren G. Death Row’s former parent company declared bankruptcy in 2006 before eOne acquired it for $280 million in 2013.