Gucci Mane has announced his abrupt exit from longtime label Atlantic Records after calling the company out for being “polite racist.”
On Thursday evening, Gucci tweeted his intention to leave Atlantic Records on July 3, before subsequently adding that “these crackers polite racist.” In another tweet, the rapper also suggested other artists “go on strike.”
“Fuck these racist ass labels burn them down too #BlackLivesMatter #BlackExecsMatter fuck these crackers????” he wrote. Although both tweets have now been deleted, screenshots of the posts are circulating online. Check them out below.
.@Gucci1017 calls his label “polite racist” in new tweet announcing his departure:
— Pop Crave (@PopCrave) June 12, 2020
@gucci1017 wants all artists to go on strike and says ”F*ck these racist ass labels burn them down too.”
— y'all agree with Gucci? pic.twitter.com/jJeCnVnQMg
— No Jumper (@nojumper) June 12, 2020
It is currently unclear what exactly caused Gucci to apparently cut ties with his label. However, it wouldn’t be the first time the rapper has faced a dispute with Atlantic Records. The rapper was signed to the label via Warner Bros in 2009. Four years on, a former rep for Guwop broke to the FADER in September 2013 that the rapper was no longer with Atlantic after a falling out with his longtime manager, Kevin “Coach K” Lee, and other industry heads.
But in 2016, Gucci returned to Atlantic to release Everybody Looking, his first album since his departure and a follow-up to 2011’s The Return of Mr Zone 6. The rapper continued to release new projects on the major label, including 2017’s Mr Davis.
In September 2017, Billboard reported that Gucci was planning to go “100 percent independent” after his contract with Atlantic was up, saying that he wanted to drop “a mixtape every other day.” But a few months later, the rapper said the label had offered him a $10 million extension, though Atlantic never confirmed the claim, per Billboard.
Neither Gucci’s team nor Atlantic has responded to the rapper’s latest announcement. The label recently took part in Black Out Tuesday alongside its parent company Warner Bros in light of the nationwide protests against police brutality. In a statement on May 31, Atlantic said it was “committed to continuing the fight for real change.”
“We will be contributing to Black Lives Matter and other organizations that are doing crucial work to combat racial injustice,” the statement added.