It has only been a week since Drizzy dropped his clip for “Nonstop,” but the Canadian is back in the news with a fresh music video—this time for “In My Feelings.”
Directed by Karena Evans, the video was filmed in New Orleans, and is eight minutes of pure entertainment. We’re talking awkward acting (sorry, Drake), bouncing booties and, of course, the #InMyFeelingsChallenge.
The video opens with Drake standing on Keke’s (played by La La Anthony) front yard, calling out to her like a hood Lloyd Dobler. Her mom, played by Phylicia Rashad, hears the racket and kindly tells him to GTFO.
It’s all very strange, but as soon as the beat kicks in, the scene switches to the OVO rapper tearing it up in New Orleans, where the #InMyFeelingsChallenge has taken over.
The social media challenge went viral courtesy of IG personality Shiggy—also heavily featured in the MV—who came up with a simple dance routine that mirrors the lyrics: “Keke, do you love me? Are you riding? / Say you’ll never ever leave from beside me.” The rest of the video features Drake rapping, punctuated by images of Shiggy performing the dance moves with a bevy of women.
The video closes with clips of special guests performing their own versions of the #InMyFeelingsChallenge, from DJ Khaled to the cast of Stranger Things, and even the Fresh Prince himself, Will Smith.
Watch the craziness here: