In what seems to be the most bizarre acquisition deal ever, Death Row Records—the hip hop label co-founded by Dr Dre, Suge Knight and The Doc in 1991—has been acquired by the toy-making company, Hasbro.
That’s right, the makers behind popular kids toys and board games like My Little Pony, Furby, Mr Potato Head, Monopoly and The Game of Life has recently purchased Entertainment One, a British multimedia company that owned kid’s entertainment like Peppa Pig and PJ Masks. According to Consequence of Sound, Hasbro’s whopping $4 billion deal also includes the rights to Death Row Records’ catalog, which eOne acquired back in 2013 under its music division.
“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” Hasbro CEO Brian Goldner said in a statement last Thursday.
“In addition, Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally and realize full franchise economics across our blueprint strategy for shareholders,” he added.
Death Row Records played an influential role in shaping hip hop throughout the years. The label is home to a number of prolific rappers including Snoop Dogg, Tupac Shakur, Tha Dogg Pound and Warren G. Death Row’s former parent company declared bankruptcy in 2006 before eOne acquired it for $280 million in 2013.