J Cole has surprise-released a brand-new single “Snow on tha Bluff,” which plenty of fans think is a diss track directed at Chicagoan rapper Noname.
Co-produced by Cole and Kelvin Wooten, the song opens with the Dreamville label head addressing an unnamed woman and her activism on social media. “My IQ is average, there’s a young lady out there, she way smarter than me / I scrolled through her timeline in these wild times, and I started to read,” he raps. “She mad at these crackers, she mad at these capitalists, mad at these murder police / She mad at my n***as, she mad at our ignorance, she wear her heart on her sleeve.”
At one point, Cole thinks the person might also be criticizing him for not speaking out enough on the murder of George Floyd, which helped spark the resurgence of the Black Lives Matter movement. “So when I see something that’s valid, I listen / But shit, it’s something about the queen tone that’s botherin’ me,” he spits.
Cole then continues to fire even more potent shots: “How you gon’ lead, when you attackin’ the very same n***as that really do need the shit that you sayin’? / Instead of conveying you holier, come help get us up to speed.”
Although Cole never explicitly mentions who he’s talking about on the song, the internet is certain it is about Noname. At the end of last month, the Chicago native called out “top-selling” rappers for staying silent and failing to use their platform to speak about important issues, per Complex.
“Poor black folks all over the country are putting their bodies on the line in protest for our collective safety and y’all favorite top-selling rappers not even willing to put a tweet up,” Noname wrote in a since-deleted tweet. “N***as whole discographies be about black plight and they nowhere to be found.”
Cole has yet to confirm if “Snow on tha Bluff” is indeed directed at Noname. But shortly after the song dropped, Noname quoted his lyric “queen tone” in an emphatically punctuated, now-deleted tweet.
“Snow on tha Bluff” is Cole’s first solo single since 2019’s “Middle Child.” Last year, he teased a follow-up to his 2018 KOD album, saying his upcoming project will land sometime later this year. Noname, on the other hand, also confirmed that her new album will arrive in 2020. Her last LP, Room 25, was released in 2018.
What do you think: did J Cole really diss Noname on “Snow on tha Bluff”? Listen to it below and decide.