According to TMZ, the rapper plans to create a line of WAP-branded merchandise, which includes apparel like t-shirts, bags, hats, shoes and jewelry. But clothing doesn’t seem to be the only items Cardi is reportedly seeking to produce. It seems Cardi also has plans to bring about WAP beverages too, including beer, sports drinks, soft drinks, fruit juices and mineral water.
This wouldn’t be the first time Cardi has tried to trademark a slogan. In March 2019, the rapper tried to claim legal ownership over her signature catchphrase “Okurrr,” but was later denied by the US Patent and Trademark Office, per The Guardian.
The authorities stated that the catchphrase was a “commonplace term… used in the drag community and by celebrities as an alternate way of saying ‘OK’ or ‘something that is said to affirm when someone is being put in their place.’”
Last week, Cardi dropped a collaboration with Anitta and Myke Towers, shortly after reports of her filing for divorce from husband and fellow rapper Offset surfaced. The superstar couple had married in secret in 2017.
The Bronx rapper is currently working on a follow-up to her Grammy-winning debut album, 2018’s Invasion of Privacy. Tracks expected to appear on the upcoming release include “Money,” “Press” and the Bruno Mars-assisted “Please Me.”