Big Sean has dropped a video for his latest single, “Single Again,” featuring his ex-girlfriend Jhené Aiko and Ty Dolla $ign.
The Lawrence Lamont-directed clip spotlights mob mentality on social media through the lives of a newly separated young couple, played by Ryan Destiny and Keith Powers. The visual tracks their rocky relationship as they watch the media circus surrounding Big Sean, who’s literally been put on trial for cheating.
“The video has a lot of important messages, but the main one is for people to ‘wake up and smell the roses’ in a world where we wake up and check our phones instead,” Sean said in a press release.
“The visual highlights a few social issues, including social media’s ability to sway people’s opinions to the point of disharmony, the social pressures faced by Millennials and Generation Y and media coverage of the black man,” Lamont said in the same statement. “While bringing these key issues to light, I also wanted to capture Detroit’s beautiful spirit and style.”
Watch the video for “Single Again” here: