It’s been close to two years since we’ve heard new Anderson .Paak material, but the future-R&B artist just released a new single, “’Til It’s Over,” with a video to boot. And the wait was well worth it.
Over a syncopated R&B groove, oscillating synths and idiosyncratic instrumentation, .Paak croons on about a short-term relationship unfolding—from the life-affirming start to the bitter end, and all the warts in-between. “Imma ride it ’til it’s over,” he repeats, with both optimism and resignation staining his raspy warble.
The tune soundtracks an Apple commercial for HomePod, directed by the one-and-only Spike Jonze and starring FKA twigs at her eccentric best. Fans of the director will recognize his mercurial touch all over the ad, and twigs’ choreography will be familiar to anyone who’s ever gotten turnt up and danced at home alone. Which is probably all of us. ???
Watch the video for “’Til It’s Over” here: