Aminé shares laid-back new video for “RiRi”

“It’s important to show Black joy in a time where we’re constantly seeing imagery of pain and suffering.”

Aminé has returned with his second video of the year, for the song “RiRi.”

According to a press release, the Jack Begert-co-directed clip was filmed in Los Angeles during statewide stay-home orders. It features the rapper cruising down the highway with his crew, intercut with shots of him showing off his lavish mansion and luxury Bentley.

“We shot this video before the murder of George Floyd and my knowledge of the Breonna Taylor case, but I felt compelled to delay its release for obvious reasons,” the Portland rapper said in the release. “Activism is essential right now so I put my focus there for the past few weeks.”

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“We skipped editing sessions to march in the Black Lives Matter protests,” he continued. “I’m dropping the ‘RiRi’ video today because it’s important to show Black joy in a time where we’re constantly seeing imagery of pain and suffering.”

Earlier this year, Aminé also shared a video for the song “Shimmy,” which samples “Shimmy Shimmy Ya” by the late Ol’ Dirty Bastard. His last full-length project, ONEPOINTFIVE, arrived in 2018.

Watch the video for “RiRi” below:

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